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Episode 1: The Stradeso Story

Episode 1: The Stradeso Story

Hey everyone, my name is Peter Kozodoy and welcome to the Stradeso channel.

So as you can see, this is the first video we decided to do, and ultimately we chose to make this our origin story. We wanted to let everyone out there know who we are and why we founded Stradeso, so you can kind of make the call for yourself if this is the type of service that you could really need. The thing is, we actually didn’t mean to start out with this thing. Like every good entrepreneurial story, this was an accident.

My business partner and I started with a full-service marketing agency called GEM. We grew that thing to the multi-million dollar level, to the Inc 5000 list for a couple years in a row, and we had this really big goal to change the marketing industry — to change the way that things are done, change how projects get done.

We realized a few things along our ten-year journey, just inefficiencies about the way that the marketing industry functions that we thought we could do better. And after ten years in the business, what we realized is that we had grown this awesome agency full of incredible people and great clients and great work, but we couldn’t disrupt the advertising and marketing industry being a traditional ad agency. And that was sort of the first lightbulb moment that we had, and from there we had to sit down and ask ourselves some honest questions, like, “How do we disrupt this thing? What does it even mean to be disruptive in marketing?” And we kind of looked through how projects get done right now ... how ideas become married into brands and then launched into incredible marketing campaigns and projects.

The thing we really came down to is this: The world is changing and changing rapidly. People, brands, consultants, agencies, we all need more and more content. There’s more noise we have to compete with. As companies are evolving, the question is how do you keep up with the pace of innovation and and get all these messages out there?

Now the trouble is, even if you recognize that you need more and more content, there’s only a couple ways that you can produce this stuff, provided you’re not going to sit down and do it yourself because you have, you know, twelve hours worth of work to do and eight or nine hours to do it. So what can you do to create content? You could hire a freelancer, right? You could hire an agency. Or you could, if you’re a VP of a marketing department or a CMO watching this, you could hire someone in-house.

But all those things have one problem in common, which is that they’re all based on finding the right person, and finding the right person could take weeks or months. It could be very expensive to go hire an agency, and even so you have to go vet them and figure out if they’re the right one. What if you hire someone in-house and they’re not a culture fit or they blow you off and go off to Thailand for three weeks? All those things have inherent human resources problems, and so what’s interesting is we took another look at this and said, alright, what’s true?

Well, on one hand you have all these HR issues, problems that come with finding people to produce your content. And then on the other side there are perfectly incredible, award-winning agencies and freelancers and content producers out there. And what do they have to do? Well they have to go to a service or a resume builder and they have to go find jobs, right? They have to go either answer RFPs or go onto a platform and kind of sift through calls for a content writer or a graphic designer, and that takes time. Even if an agency lands a big client or a freelancer lands a client, they have to charge big fees to make up for all the time that they spent going and finding that job and interviewing, and it can be exhausting.

So we had a lightbulb moment, because we thought a bit about Uber and what Uber does. So with Uber, you have drivers and you have riders. And if you’re a rider, what do you need? You need to go from point A to point B. Now you don’t want to go interview that driver to make sure they’re on the up-and-up and that they’re going to do what they’re supposed to be doing. You’re not going to collect their license or anything, because Uber does all that. All you want to do is get from A to B. And what did Uber do? They put together a marketplace that said, "Hey, if you want to go from A to B, let me offer you all these people who we know can do it, and they’re just going to show up and they’re going to claim your job, which is to bring you from A to B."  

These drivers are going to show up and get you there, and that’s exactly what Stradeso does. If you have a piece of content that needs to get written or designed, all you have to do is go to Stradeso.com and buy it. It’s already there, it’s at a super low price, and it’s going to get done fast. Why? Because we’ve already done the work of vetting all these freelancers and agency employees who have extra time, who are sitting around with all the skills in the world and don’t know how to get connected to the projects that are best for them.

So when you buy something on Stradeso.com, what we do is go out to that entire network of people we’ve already run through our own tests — remember, we’re agency owners, so we get this — and we’ve said, "Hey, who wants to claim this project?" And somebody’s going to pick it up and perform that project for you and get it done fast and much more inexpensively than you could ever get it by going direct, because we’re tapping into their extra time and bandwidth.

This was the lightbulb moment that we had, and this is why we created Stradeso— so you don’t have to wait anymore. You don’t have to wade through HR issues. All you have to do is get your project done, and that’s how we built a platform where you can essentially build your brand on demand.

Now, throughout our social media and content channels, we’re going to show you how to leverage this platform — how to get projects done not just fast and cheap, but also with high quality. We’ll show you how to be your own creative director and how to take advantage of this tool so you don’t have to deal with HR problems again, but you can scale your content as your business grows!